One source of content, reaching every channel and as many screens as possible.
Mymindseye.com is the hub. Every story, photo shoot, product video and film our team creates lives there first, and each channel is a spoke that carries that work outward to more screens. Instagram, Facebook and Threads are established. Pinterest is now programmed, with the rest of our channels to follow on the same system.
Explore the tool, the publishing schedule and the destination boards below.
From the shoot to the search results.
Nothing here is extra work. It's the work already being done by Candice and Kauti, run through one pipeline so it lands in more places.
Shoot
Studio product videos, on-site photo shoots, creator videos in real homes, partner collabs, seasonal hero films and the ad edits built from all of it.
Story
Shoots become Moments That Matter stories on the site. Product videos and ad cuts land in Slack.
Cut and caption
Every clip is trimmed to the 8 to 10 seconds where the product owns the frame, made silent, and given a keyword band.
Schedule
Each pin gets its own title, description and link, then goes into Metricool for a set day and time.
Be found
Pins run on Pinterest for months. Same content feeds LinkedIn, email, Meta and CTV next.
Metricool runs the campaign.
One scheduler for every channel. Instagram, Facebook and Threads are established, Pinterest is now programmed, and the remaining channels follow on the same calendar.
Metricool is the scheduling and analytics platform the whole campaign lives in. Over a million teams use it, Adidas, Starbucks, Spotify, GoPro, Costco and UNICEF among them. We chose it for three reasons: Claude can create and schedule posts directly inside it, its Pinterest support handles video pins with a link on every pin, and one account already covers every channel we plan to reach.
InstagramEstablished
FacebookEstablished
ThreadsEstablished
PinterestProgrammed
TikTokNext
YouTubeNext
LinkedInNextSept 23 to Oct 20, day by day.
Each square is one pin. Four to five a day through Oct 5 while the boards fill, then three to five a day through Oct 17 as the hero films and ad edits land, easing to two a day through Oct 20. Pinterest rewards a steady stream of fresh pins over one large drop.
Six places people are already searching.
Board names are search terms. Each one fills up over the run. Tap to see it live on Pinterest.
Three layers on one Pinterest account.
Organic, catalog and paid work on the same account and the same content. None of them overlaps, and each one makes the others stronger.
Metricool and this run
Scheduled here, in house
Keyword boards, stories, product video pins and photos, published on a set calendar with no media spend. Discovery through search that compounds for months. Dormant until September 2026; 119 pins now scheduled.
Feeds paid: pins that earn saves tell us which products and themes deserve budget before a dollar is spent.
The Pinterest app in Shopify
Connected, runs itself
Syncs every product to Pinterest with live price, stock and link, 2,896 approved. Makes @mymindseyeinc a Verified Merchant with a Shop tab, and places the Pinterest Tag on the site so results can be measured.
Feeds both: catalog ads read from it, and organic pins that link to a product pick up its price and availability.
Kate Goodnough, Chain Effect Ads
Meta and Pinterest ads, weekly report in #media-buying-meta-google
Conversion ads (mostly video, pointed at a collection) and catalog sales ads, seasonal by nature. Roughly $500 to $1,000 a week on Pinterest, about a fifth of Meta spend, with return running 3 to 6 times spend depending on the season.
Feeds organic: her results show which creative converts, and our pin cuts and her ads draw from the same footage, so they are kept distinct rather than duplicated.
The practices behind the plan.
Pinterest changed how it rewards content in 2020. Most advice still floating around predates that. This is what the platform actually rewards today, and how we're applying it.
Fresh pins, not repins.
In early 2020 Pinterest told creators that its algorithm now favors fresh pins, meaning a new image or video linking to a page you own, over the same pin saved again and again. Re-saving to more boards, or having someone repin all day, stopped earning reach then and can now read as spam. So there is no one at MME repinning. Every pin in this run is a new image or cut, created once, placed on one board, and left to work.
Pins are search results.
People type "vintage Halloween party" and find a pin months later. Titles carry the keywords, board names are search terms, and a good pin keeps working for a year.
Every pin links home.
Pinterest prioritizes pins created by the owner of the site they link to. Each of ours links to our own product page, story or collection. No third party links, no repins of other people's content.
Vertical, still and silent.
Two by three for photos, nine by sixteen for video, the product in frame from the first second. Sound is off by default, so the keyword band does the talking.
Steady beats a dump.
A few fresh pins every day, spaced through the day, outperforms fifty on a Monday. Our run holds at three to five, with the front loaded while new boards fill.
Season 30 to 45 days early.
Pinners plan ahead. Halloween pins belong in September, Thanksgiving in October, Christmas from mid October. We publish when people start searching, not when the holiday arrives.
One shoot, many pins.
A new angle of the same table is a fresh pin. Each story earns four or five pins from different images, each product video earns one, and nothing is posted twice.
Judge it at ninety days.
Pinterest compounds. Week one numbers mean little. We read saves and outbound clicks at ninety days, then double down on the boards and formats that earned them.
How to keep the campaign fed.
Drop it in #videos
Any product video posted to the Slack #videos channel gets picked up, cut, captioned and scheduled. Shoot at 1080p, share straight from CapCut, and that's the whole job.
Lifestyle shots in Drive
Styled room and table photos become photo pins. The more angles of one setup, the more fresh pins it earns. Vertical or square both work.
Creator shoots
Every creator shoot becomes a story, and every story becomes four or five pins over the season. Christmas gets its own run on this same page.
